The Hobson was launched in September 2013, and grew to distribute 12,000 copies monthly to the Auckland neighbourhoods of Remuera, Parnell and Ōrākei. Journalism-led, it connected and informed its communities.

In July of 2021, the publishers made the difficult decision to call a halt: two Auckland lockdowns at that stage — which impacted on our letterbox distribution — and a tough ad market for hyper-local publications made the business unsustainable.

The Hobson Ltd continues to produce custom titles for businesses and the quarterly Ellerslie Village Magazine on behalf of the Ellerslie Business Association.